A new era of transatlantic travel is dawning for Toronto residents as Air Canada announced today the launch of year-round direct flights connecting Toronto Pearson International Airport with Madrid-Barajas International Airport beginning March 2025. This strategic expansion marks a significant enhancement to the carrier’s European network and offers Canadians unprecedented access to one of Spain’s most vibrant cultural centers.
The new route will operate five times weekly using Air Canada’s fuel-efficient Boeing 787 Dreamliner aircraft, featuring Business Class, Premium Economy, and Economy cabins. Flight AC836 will depart Toronto at 6:45 p.m., arriving in Madrid at 8:15 a.m. the following day, with the return flight AC837 leaving Madrid at 10:15 a.m. and landing in Toronto at 12:45 p.m.
“This new direct connection between Toronto and Madrid represents more than just convenience for travelers,” said Michael Rousseau, Air Canada’s President and Chief Executive Officer. “It strengthens the economic and cultural ties between Canada and Spain while positioning Toronto as a key gateway for North American travelers heading to the Iberian Peninsula.”
The timing of this route launch coincides with Spain’s surging popularity among Canadian travelers. According to Statistics Canada, visits to Spain have increased by 28% over the past three years, with Madrid emerging as a particular favorite for its museums, gastronomy, and position as a gateway to other Spanish destinations.
Tourism industry experts highlight the economic significance of this new air link. The Madrid Tourism Board estimates that the direct route could generate approximately €75 million annually for the local economy, while Toronto businesses stand to benefit from increased Spanish tourism and business travel to Canada.
For business travelers, the new route offers efficient connections to Spain’s corporate hub. Madrid hosts headquarters for numerous multinational corporations and serves as the gateway to Latin American markets for many European companies. This direct flight will facilitate stronger business partnerships between Canadian and Spanish enterprises while providing convenient access to business opportunities throughout southern Europe.
Beyond business considerations, the cultural impact of this route expansion cannot be overstated. Madrid’s world-renowned museums, including the Prado, Reina Sofía, and Thyssen-Bornemisza, house some of the most significant art collections globally. Toronto’s diverse population, particularly its substantial Spanish-speaking community, will now have easier access to cultural heritage and family connections.
“This route represents a crucial development in strengthening the growing economic partnership between Canada and Spain,” noted Sara Rodriguez, Spain’s Ambassador to Canada. “Direct connectivity enhances trade relations and brings our nations closer together in meaningful ways.”
Ticket sales for the new route are scheduled to begin in August 2024, with introductory fares expected to be announced in the coming weeks. Industry analysts anticipate strong demand, particularly for summer 2025 travel.
As global travel continues to rebound post-pandemic, this new direct connection raises an important question: How will improved accessibility to European destinations reshape Canadians’ travel patterns and cultural exchanges in the years ahead?
