Pineapple Financial Q3 Earnings 2024 Rise Amid Market Shifts

Sarah Patel
4 Min Read
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Pineapple Financial Q3 Earnings 2024 Rise Amid Market Shifts

The mortgage brokerage landscape is shifting rapidly, and Pineapple Financial Inc. is navigating these changes with surprising agility. The company announced its Q3 fiscal 2024 results yesterday, revealing a 31% increase in revenue compared to the same period last year—reaching $5.3 million despite persistent interest rate pressures in the Canadian housing market.

“We’re seeing unprecedented adaptation from both brokers and homebuyers,” said Shubha Dasgupta, CEO of Pineapple Financial. “The market isn’t waiting for perfect conditions anymore—it’s finding ways to move forward despite the challenges.”

The Toronto-based mortgage technology firm’s performance comes at a critical moment when many competitors are struggling to maintain momentum. Pineapple’s funded mortgage volume increased by 37% year-over-year to $1.06 billion in the quarter ending March 31, 2024, demonstrating significant market share growth in a traditionally slow season.

What’s driving this success? Pineapple’s strategic pivot toward technology integration appears to be paying dividends. The company reported a 42% increase in broker count to 2,778 professionals now using their platform. This expansion has positioned Pineapple as Canada’s fastest-growing mortgage brokerage, according to internal company data.

The earnings report highlights several key metrics beyond the top-line growth. Adjusted EBITDA improved by 55% to $413,000, while net loss narrowed significantly to $270,000—an 83% improvement from the $1.6 million loss recorded in the same quarter last year.

Kendall Marin, Pineapple’s CFO, emphasized the company’s strengthening financial position: “Our focus on operational efficiency is translating directly to our bottom line. The progress we’ve made in reducing our net loss while expanding our broker network demonstrates the scalability of our business model.”

Industry analysts have noted Pineapple’s continued investment in its proprietary technology platform as a key differentiator. The company allocated approximately $600,000 toward technology development during the quarter, enhancing tools that streamline the mortgage process for both brokers and clients.

The Canadian housing market context makes these results particularly noteworthy. With the Bank of Canada maintaining its overnight rate at 5% throughout most of the quarter, mortgage activity across the country remained subdued. Recent signals of potential rate cuts have sparked renewed interest from prospective homebuyers, though most transactions in Q3 occurred against the backdrop of historically high borrowing costs.

Looking ahead, Pineapple management expressed cautious optimism about the remainder of fiscal 2024. “We’re seeing early indicators of market normalization,” Dasgupta noted during the earnings call. “The combination of potential rate relief and accumulated housing demand could create favorable conditions as we move toward summer.”

For investors and market watchers, Pineapple’s performance raises intriguing questions about the mortgage industry’s evolution. Can technology-focused brokerages continue to outperform traditional models even as market conditions fluctuate? The answer may determine which players emerge strongest when Canada’s housing market fully recovers.

For more coverage of market trends affecting Canadian businesses, visit CO24 Business or follow our ongoing coverage of the housing market at CO24 Breaking News.

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