US Drug Pricing Policy Changes Pressure Pharma to Match International Rates

Olivia Carter
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Americans have long shouldered the burden of paying substantially more for prescription medications than patients in other developed nations. That reality may soon change as the Biden administration unveiled sweeping new proposals Wednesday that would force pharmaceutical companies to align their U.S. prices with what they charge in countries like Canada, France, and Germany.

The Centers for Medicare and Medicaid Services (CMS) has introduced draft guidance that would implement key provisions of the 2022 Inflation Reduction Act, potentially revolutionizing how drug prices are negotiated and established in the American market.

“For decades, Americans have been paying two to three times what citizens in other countries pay for the exact same medications,” said Health Secretary Xavier Becerra during the announcement. “This imbalance has forced many families to choose between life-saving treatments and basic necessities like food and housing.”

Under the proposed framework, the Department of Health and Human Services would consider international pricing data as a critical factor when negotiating costs for high-expenditure drugs covered by Medicare, the federal health insurance program serving over 65 million elderly and disabled Americans. The guidance covers the first ten medications selected for price negotiations, including blood thinners and diabetes treatments that represent billions in annual Medicare spending.

The pharmaceutical industry’s response was swift and predictable. PhRMA, the industry’s leading trade group, condemned the policy as “government price setting” that would stifle innovation and limit patient access to breakthrough treatments.

“This approach fails to recognize the unique ecosystem that makes the U.S. the global leader in medical discovery,” said Stephen Ubl, PhRMA’s CEO. “Artificially constraining prices based on international markets with government-run healthcare systems will inevitably reduce investment in research and development.”

Healthcare economists offer a more nuanced perspective. Dr. Rachel Sachs, professor of health policy at Washington University, told CO24 Business that the international reference pricing model has been successfully implemented in numerous countries.

“What’s notable about this approach is that it doesn’t simply impose foreign prices on the U.S. market,” Sachs explained. “Rather, it uses them as a reference point for negotiations, recognizing that these same companies manage to remain profitable while charging substantially lower prices elsewhere.”

The policy proposal arrives amid growing bipartisan concern about prescription drug costs. A recent Kaiser Family Foundation survey found that 83% of Americans favor allowing the federal government to negotiate lower drug prices, with support crossing political divides.

For Canadian observers, the development presents an interesting twist, as pharmaceutical pricing has long been a point of contention in U.S.-Canada relations. Americans frequently cross the border to purchase medications at significant discounts, while the pharmaceutical industry has pressured Washington to demand higher Canadian prices through trade negotiations.

The proposed rules now enter a 30-day public comment period, with final guidance expected by fall. Implementation will likely face legal challenges, as the pharmaceutical industry has already initiated litigation against other aspects of the Inflation Reduction Act’s drug pricing provisions.

As this policy evolves, the fundamental question remains: if pharmaceutical companies can profitably sell medications at lower prices throughout the developed world, what justification remains for charging American patients multiples of those prices? The answer may reshape the pharmaceutical landscape for decades to come.

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