Tourism industry leaders from across the globe converged on Winnipeg this week for Rendez-Vous Canada 2025, transforming the city into the epicenter of Canada’s $105 billion tourism sector. The bustling trade show floor at the RBC Convention Centre showcased over 450 Canadian tourism businesses eager to strike deals with international tour operators and travel media from 29 countries.
“This isn’t just a conference—it’s where the economic engine of Canadian tourism gets supercharged,” said Beth Potter, President and CEO of the Tourism Industry Association of Canada, during Tuesday’s opening ceremonies. “The partnerships formed here will drive visitor spending in communities across the country for years to come.”
The summit’s economic impact extends far beyond the $3.2 million boost to Winnipeg’s local economy from hosting the four-day event. Industry analysts project that business conducted during Rendez-Vous Canada will generate approximately $600 million in future tourism revenue nationwide, with international buyers scheduling an estimated 30,000 business appointments throughout the week.
Destination Canada, the crown corporation leading the country’s tourism marketing efforts, has strategically focused this year’s summit on high-value international markets. Their data shows that while Americans represent 68% of international visitors, overseas travelers from markets like Germany, France, and emerging Asian destinations typically stay longer and spend 60% more per visit.
“We’re witnessing record demand for authentic Canadian experiences,” said Marsha Walden, President and CEO of Destination Canada. “Our research shows international visitors are particularly drawn to Indigenous tourism offerings, which saw a 124% growth in bookings last year.”
The timing of this year’s summit couldn’t be more critical. Tourism Economics forecasts predict Canada’s visitor economy will fully recover to pre-pandemic levels by mid-2026, outpacing the global average. However, industry leaders acknowledge the sector faces significant challenges, including workforce shortages exceeding 200,000 positions and increasing competition from global destinations with aggressive marketing budgets.
Manitoba’s tourism sector appears particularly well-positioned for growth. The province showcased its unique attractions including Churchill’s polar bear tours and Winnipeg’s cultural institutions. Tourism Minister Jamie Moses pointed to a 15% increase in visitor spending last year as evidence of momentum.
“Our hosting of Rendez-Vous Canada puts Manitoba’s diverse experiences directly in front of the world’s most influential travel buyers,” Moses said. “We’re targeting a 20% growth in international visitors over the next three years.”
The summit also highlighted sustainability as a competitive advantage for Canadian tourism. A dedicated panel discussion revealed that 76% of international travelers now consider environmental practices when booking trips, according to research presented by Travel Manitoba.
As Rendez-Vous Canada 2025 concludes Friday, the relationships formed and contracts signed during this whirlwind week will shape Canada’s tourism landscape for seasons to come. The economic ripple effects will extend from coast to coast to coast, proving once again that tourism isn’t just about memorable experiences—it’s about building Canada’s economic future.
For more travel and business coverage, visit CO24 Business and check CO24 Breaking News for the latest updates on tourism developments nationwide.
