In a dazzling announcement that has sent waves of excitement across Canada’s festival scene, country music icon Shania Twain has been named the parade marshal for the 2025 Calgary Stampede. The five-time Grammy Award winner will lead the parade that traditionally kicks off the world-renowned 10-day festival, bringing her star power to what promises to be an unforgettable celebration of western heritage.
“This feels like coming home,” Twain said during the surprise announcement at the Stampede grounds. “I’ve always felt a deep connection to Calgary and the incredible spirit of the Stampede. Being asked to lead the parade is an honor that truly touches my heart.”
The announcement comes as the Stampede organization seeks to elevate the profile of the 2025 event, which will mark the 113th year of the “Greatest Outdoor Show on Earth.” Calgary Stampede President Steve McDonough expressed enthusiasm about securing such an internationally recognized Canadian talent.
“Shania Twain represents the perfect blend of country roots and global appeal that embodies the modern Calgary Stampede,” McDonough stated. “Her journey from humble beginnings to international superstardom resonates with the pioneering spirit we celebrate.”
Twain’s connection to Alberta runs deeper than many might realize. The Ontario-born singer performed at the Stampede early in her career before becoming a global phenomenon with hits like “Man! I Feel Like a Woman!” and “That Don’t Impress Me Much.” Her 1997 album “Come On Over” remains one of the best-selling albums of all time by a female artist.
The selection continues the Stampede’s tradition of choosing parade marshals with significant cultural impact. Past marshals have included Kevin Costner, William Shatner, and the legendary Ian Tyson. In 2024, Canadian Olympic champion and Calgary native Catriona Le May Doan led the parade to enthusiastic crowds.
Economic analysts suggest Twain’s presence could provide a substantial boost to attendance figures, potentially increasing tourism revenue for a city that has faced economic challenges in recent years.
“Celebrity marshals of Twain’s caliber can increase parade attendance by up to 15 percent,” noted Dr. Emma Richardson, tourism economist at the University of Calgary. “The associated media coverage generates marketing value that would otherwise cost millions.”
Calgary Mayor Jyoti Gondek praised the selection, highlighting the importance of the Stampede to the city’s identity and economy. “Shania Twain represents the best of Canadian talent, and her participation will shine an even brighter spotlight on our city during Stampede season.”
The 2025 Calgary Stampede will run from July 4-13, with Twain leading the parade on opening day. Stampede officials indicated that discussions are underway regarding potential performances by Twain during the festival, though details remain unconfirmed.
As anticipation builds for this marquee Canadian cultural event, one question remains: Will Twain’s star power help propel the 2025 Stampede to record-breaking attendance in an era when traditional festivals are fighting to maintain relevance with younger generations?
